Why is a blog is a good idea? A post as a blog on any website serves a couple of important purposes.

First, it shows your customers that you know what you are talking about. Posts that share helpful information will build meaningful connections with your customers.  No matter what your website is about, you will always have knowledge that you can share. This is helpful for both existing and potential customers. The dream is that existing customers will actively seek out information from your website, and new customers will feel confident about your ability to perform the service you offer. Either way, building trust is a big contributor to the growth of any business or brand.

Secondly, a post as a blog on a website helps SEO results. Writing a post with right structure and keywords will help Google find you. If you have real information to share, Google will share your site on searches. These results will find people who will be interested in you. Click HERE to find out how Google connects with your blog.

A couple of things to keep in mind when blogging:

• Use your own voice – add your personality to your writing
• Give it value – is it actually information that is meaningful?
• Speak to your audience. You can’t make everyone happy – but you can make YOUR customers happy

At the end of the day, a blog is best done with some consistency – once a month, once a week…but even if you can’t, some is better than none. And if you are stuck for ideas, look at what else is out there. Spending a few minutes reading other blogs, will quickly spark your own ideas.

As for photos. If you can add a photo to your blog, everyone is happy. Google likes it. Your reader likes it. But try to make the photo a real photo of you or your business. If you can’t, try a free stock photo. Click HERE to visit Pexels where you can get lots of free images, but be careful, too many stock photos can feel a little fake.