Give your website a quick look over

Posted on by Penny
Learn your website

Did you just change your business hours? You should let your website know. It’s easy to forget that your website is there, showing off your little business to the world. So, it’s just as easy to forget that when you make a little change to your business, you need to change this on your website too. If you have paid someone to create your website, it’s likely that you can also pay them to do little changes as you go along – updated business hours, new phone number, different team members, or changes in prices. 

If it’s been a while since you actually took a look around your website, grab a snack and spend a few minutes reading over your information. Take a few notes on what you’d like to change and give your designer a call. If you can’t find their phone number, or remember their name, take a look at the bottom of your website – often web designers will include their info there. Can’t remember who helped you with your website or didn’t really like their service? We’ve popped a link to a video below showing you how to find who is hosting your website so that you can contact them to retrieve your passwords to log in.

An Interesting Watch: Can’t Remember Who’s Hosting Your Website? Watch HERE

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Why a blog is a good idea

Posted on by Penny
WEB Better Blog Why Blog

Why is a blog is a good idea? A post as a blog on any website serves a couple of important purposes.

First, it shows your customers that you know what you are talking about. Posts that share helpful information will build meaningful connections with your customers.  No matter what your website is about, you will always have knowledge that you can share. This is helpful for both existing and potential customers. The dream is that existing customers will actively seek out information from your website, and new customers will feel confident about your ability to perform the service you offer. Either way, building trust is a big contributor to the growth of any business or brand.

Secondly, a post as a blog on a website helps SEO results. Writing a post with right structure and keywords will help Google find you. If you have real information to share, Google will share your site on searches. These results will find people who will be interested in you. Click HERE to find out how Google connects with your blog.

A couple of things to keep in mind when blogging:

  • Use your own voice – add your personality to your writing
  • Give it value – is it actually information that is meaningful?
  • Speak to your audience. You can’t make everyone happy – but you can make YOUR customers happy

At the end of the day, a blog is best done with some consistency – once a month, once a week…but even if you can’t, some is better than none. And if you are stuck for ideas, look at what else is out there. Spending a few minutes reading other blogs, will quickly spark your own ideas.

As for photos. If you can add a photo to your blog, everyone is happy. Google likes it. Your reader likes it. But try to make the photo a real photo of you or your business. If you can’t, try a free stock photo. Click HERE to visit Pexels where you can get lots of free images, but be careful, too many stock photos can feel a little fake.

Another Interesting Read: What Can You Do To Make Your Content Engaging With Your Audience? HERE

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Be Consistent with Your Colours

Posted on by Penny

It’s important to be consistent with the colours that you use when creating your website. Actually, it’s important to use consistent colours for all of your business branding, online or printed, from your business card, to the entire side of your building. Customers have a greater trust in businesses that give a coherent visual presence.

Why? It’s easy to think that red is red, a pretty common belief. But there are hundreds of shades of red. A handful of different shades used on one website will feel messy, badly organised and amateurish. These icky feelings are then often misunderstood by the viewer who subconsciously confuses them with an actual dislike of the product or brand itself.

So, how do you know what red? Use Adobe Color Wheel. This is a free online program from Adobe that will help you identify the original colours used in your logo. It’s easier than you think:

  • Click HERE to visit Adobe Color Wheel
  • Select Extract Theme
  • Upload your logo image

Adobe Color Wheel will pick each of the different colours of your logo and then give you the Hex codes for them: a # followed by a group of 6 numbers or letters (hex codes are the combination of reds, greens, and blues that make up that colour).

Once you know your brand’s hex colours, get a big marking pen and write them on your office wall. Now use only these colour codes when doing anything. You can use hex codes for custom colours on websites, Spotify stores, and even MS Word.

Another Interesting Read: The Real Reason McDonald’s Logo is Yellow and Red by Morgan Cutolo HERE

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